The League's social media comment policy is available online. If you have questions regarding our policy, please contact Megan Gilliland.
Our organization has an interest in engaging, informing, and cultivating its stakeholder audience using traditional as well as new media. Social media has become one of the main channels of communication for many and is an excellent communication tool for public organizations. By leveraging social media as a primary communication tool, we are engaging our customers on their terms and supporting our business goals.
Communication informs, educates, listens, and responds. Sharing information from other agencies, individuals, businesses or organizations can help the public better understand the issues, influences, concerns, challenges, and opportunities before us as public clean entity. Sharing our own original content personalizes our messages and demonstrates our “social persona.” In social media, there are appropriate occasions for both original and shared content.
Everything we do on social media ties back to our brand and the membership we serve.
We use social media for:
· Organizational press releases, announcements, media information, event information, photos, job opportunities, and membership or municipal-related interest news and resources.
We do not share or post:
· Political advocacy information (endorsements) or crude, rude, offensive, or derogatory statements.
The purpose of this policy is to establish regulations that are intended to help facilitate and enhance the exchange of information and ideas through the League’s Social Media.
i. Any comment posted by a member of the public on an official League Social Media Page or Department Social Media Page is the opinion of the commentator only, and its publication on such Page shall not imply endorsement of or agreement by the League.
ii. All Social Media established by the League, including the League’s Social Media Page and those Pages utilized by individual League departments, is not intended to create a public forum. As such, each Page shall have, in a place visible to the public or accessible by link, a notice that comments containing any of the following forms of content shall not be allowed for posting and will be removed:
a. Comments not related to the topic of discussion;
b. Profane, obscene, uncivil, harassing, or inappropriate language or content;
c. Sexual content;
d. Solicitations of commerce;
e. Promotion or encouragement of illegal activity;
f. Information that may tend to compromise the safety or security of the public, public systems, the League, its employees, or public officials;
g. Content that reflects negatively on the League, its employees, or public officials, unless such comment relates to a matter of public concern and is otherwise in compliance with the remaining provisions of this policy;
h. Defamatory remarks, personal attacks, or threats against any individual person or group of people.
i. Content that violates a legal ownership interest of any party;
j. Any content in violation of or inconsistent with federal, state, or local laws and ordinances;
k. Links to any outside websites that are inconsistent with this policy;
l. Content that is repetitive or duplicative;
The following notice shall be provided along with the comment policy above: The League reserves the right to remove content that is deemed in violation of this policy, applicable law, or the League’s employee handbook. Any participant on a League Social Media Page or Department Social Media Page that repeatedly violates the commenting guidelines as set forth in this policy may be permanently removed from the League’s social media page(s). The League reserves the right to temporarily or permanently suspend access to any Page at any time.
We encourage municipal employees to follow and engage with our social media platforms (League Personnel policies still apply). Social networking is meant to be social, so having employees interact with our posts enhances information sharing, morale, and education throughout the organization and our service area.
All social media accounts will be managed by League staff. Oversight and quality control is the responsibility of the Communications and Education Manager, who is ultimately accountable for content.
Personal social media accounts established by employees should not be presented as official voices of the League. We will engage with employees who initiate positive dialogue and/or share original content wherever it aligns with our communication goals and brand.
Crisis Social Media Management
During an emergency, the site administrator shall create emergency communications with oversight provided by the Deputy Director.
If you have questions, please contact the Communications and Education Manager at (785) 354-9565.